Absolute Radio has signed a new six-figure deal with Renault Vans to continue sponsoring the station's travel bulletins on-air and online.
The 12 month long deal is the fourth year of the sponsorship, making Renault Vans the station’s longest running sponsor ever. The partnership sees tailored messages for all Renault Van models featured on over 70 bulletins each week
Renault’s on air presence has increased into Sunday evening and late morning, and for the first time the brand is also sponsoring Travel bulletins across sister digital stations Absolute Xtreme and Absolute Classic Rock on air and online.
Absolute Radio will also relaunch the Travel section on absoluteradio.co.uk with customised Renault Vans branding and content.
The campaign will be managed by Manning Gottlieb OMD, who recently acquired the Renault account following a business review in 2008.