Carat Sponsorship has secured a six figure deal between Benecol and Classic FM, to sponsor the Classic FM Live event.
The deal will also see an extension of Benecol sponsoring Classic FM Requests, on-air weekdays 1 till 3pm and 11am to 1pm on Saturdays.
Classic FM Live will also feature experiential activity, with Benecol sampling their product at The Royal Albert Hall, and Classic FM listeners will be able to ‘Take Control’ of the concert’s music content by choosing a piece of music to be performed on the night. Music will be selected via driving listeners online to vote for one of five pieces.
Esther Van Onselen, Marketing Manager, Benecol, commented: ‘We are very excited about our partnership with Classic FM, especially as we have now managed to expand it to a multimedia one, with 365 days of activity on air, online and direct through the Live event.’