Mark Story to leave Bauer Radio
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Mark Story to leave Bauer Radio

Bauer Radio's managing director of national brands Mark Story, who also holds the position of MD for Magic 105.4, is leaving the company.

He will be replaced by Steve Parkinson who has been appointed to the newly created role of MD London Radio.

Radio Academy Fellow Mark has worked in radio for over 30 years and is a great supporter of the industry. He joined Bauer (Emap) in the 1990's and was responsible for launching Magic 105.4 and revamping Kiss 100. In 2004, Mark was promoted to oversee all Bauer Media’s radio programming and worked on the launch team for their digital stations and Kerrang! 105.2.

Within the last year, Mark was [link=]promoted[/link] to managing director, national brands for Bauer Radio. He led the teams across Magic 105.4 and the national digital stations, retaining his responsibility for group radio regulatory issues.

Steve Parkinson has been with Bauer (Emap) for four years, having previously worked at Heart, Kiss, Galaxy and LBC. He joined the company in 2005 as Marketing Director for the radio portfolio before acting as Managing Director for Scotland and Northern Ireland.

He started his career in programming and sponsorship at Metro Radio and Hallam FM.

Dee Ford, Group MD Radio, Bauer Media, said “Steve was at Heart when it overtook Capital for the first time, and at Kiss when the station overtook Capital for the first time. Steve has successfully led Kiss for the past two years and I am confident he will deliver the overall London radio strategy necessary to take Magic 105.4 and Kiss to the next level of success. He will be supported by a highly experienced senior team, particularly Pete Simmons and Andy Roberts, our award-winning Programme Directors at the respective stations and Alison Finch, Magic’s Commercial Director.”

Steve Parkinson, said: “This is a fantastic role and allows us the opportunity to deliver a joined-up London strategy to take on other commercial broadcasters and the BBC. Q4 RAJARs revealed Kiss beat Radio One in London for the first time in two years and Magic is snapping at the heels of Radio Two. Collectively, Kiss and Magic are leading the commercial charge against the BBC music stations in London. These famous brands are going from strength to strength and I’m looking forward to building yet greater reach and additional hours at Kiss and Magic to dominate the London market.

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0 0 348 10 February, 2009 Industry News 8:58 am 20092 Tuesday, February 10th, 2009

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