Absolute Weekends are covered
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Absolute Weekends are covered

The weekends on Absolute Radio are to be sponsored by a car insurance provider.

Swiftcover.com will be associated with all the station's weekend programming, including new signing Frank Skinner, Iain Lee and Tim Shaw, from Friday 13th March.

On air pre-recorded credits across the whole weekend will keep the company front of mind and convey the company's “Get a Life – Get Swiftcovered” messaging

Live read editorial feature in Russ William’s Monday morning show which integrates the “Get a Life” campaign into editorial content, timed to target listeners prior to “personal admin time” in their lunch-break

Absolute Radio will also include Swiftcover.com in newsletters to their 500,000 VIPs and create online competitions.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 372 11 March, 2009 Industry News 6:43 am 20093 Wednesday, March 11th, 2009

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