In a commercial radio industry first the KISS site will run display ad-free on the home page. KISS will trial the format and offer commercial takeovers and integrated advertising options on the page instead.
Over the past few weeks KISS have been beta-testing the new site to the public, and so far the feedback has been very positive. “We’ve worked hard to create a user experience that is clear and friendly, and signposts all the major aspects of KISS programming to the user”, said Bauer Media’s Kurt Edwards.
He added: “In a difficult market where the only thing that matters to advertisers is creating a difference, KISS truly sets itself apart by offering a unique proposition.”
Bruce Mitchell head of Digital for KISS says, “Homepage advertising should be about providing something unexpected and creative rather than predictable.”