The KM Group is supporting the Marie Curie Cancer Care campaign by seeking 35 kmfm listeners to volunteer for a trek up Mount Kilimanjaro, one of the highest freestanding volcanoes in the world.
The trek, which takes place between July 8 and 17, 2010, will take participants on a journey through Tanzania’s cultivated farmlands, lush rainforests, alpine meadows and above the clouds to the barren lunar landscape of the upper mountain, before a final push to the snow-capped summit.
Taking on the challenge will be Steve Fountain, Head of Radio and Marie Curie Cancer Care's Kent patron. “This expedition will be challenging but an incredibly rewarding experience. If we can raise £130,000 it will mean Marie Curie are over half way to their target and that means more desperately needed nurses for Kent's terminally ill and the families,” says Steve.
Steve joined kmfm presenter Louis Hurst to discuss the trip, along with representatives of Marie Curie Cancer Care, on last night's Evening Republic broadcast. This was just the first phase of promotional activity across the KM Group multimedia portfolio. "We're aiming to maximise awareness using press, radio and online to encourage the participation of readers and online users as well as listeners." Steve adds.
Expedition volunteers will need to pay an entry fee of £350 upon registration and raise a minimum of £3,750 in sponsorship. They'll also need to have a high level of health and fitness and training for the journey is essential. Entrants will be provided with a training guide.
Marie Curie Cancer Care is a charitable organisation that relies exclusively on the generosity of volunteers to provide free nursing for those who want to be cared of at home at the end of their lives. There are currently 26 nurses in Kent and kmfm's goal is to help raise a significant portion of the £239,000 target of their "Kent needs more Frankys…" campaign.