Media regulator Ofcom has launched a review of its Broadcasting Code, the template for rules governing TV and radio. It’s the first review of the Code since July 2005.
Some of the main areas for review in radio and therefore open to debate include content-related promotions: radio stations broadcasting brief promotions for products or services directly associated with the programme (e.g. the offer of a music download of a song just after it has been played).
Also being considered are venue-sponsored outside broadcasts: stations would be allowed to broadcast outside broadcasts that have been sponsored by the venue or venue owner as well as sponsored listener competition features: listener competitions could include specific references to the sponsor.
None of the above are currently allowed under the current Code, the consultation closes on 4 September 2009.