All In Media has designed a new interactive online player to stream DAB station Passion for the Planet.
The player gives full details of the current track being played and the previous ten items (whether music, features, interviews or ads). Listeners can also click on the player to buy the music tracks direct from iTunes.
Coming soon there will also be the option to buy interviewee’s books and the ability to click through to find more information about the music and interviews featured on air.
“We feature many World Music artists on Passion for the Plate that are never heard on other mainstream radio stations in the UK. This music has proven very popular and we receive dozens of emails each week from people asking us where they can buy the tracks, so an interactive player giving our listeners the ability to buy a song they like as soon as they hear it, makes perfect sense,” explained Passion for the Planet’s Programme Director Kenny Stevens.
All In Media Managing Director Chris Gould: “We developed a tailor-made solution for Passion for the Planet that interacts with their playout system and music library.
“The player is a great tool for stations broadcasting online; not only does it offer a real value-added service to listeners, it also provides revenue opportunities for the station. We’re delighted that the player is being débuted on Passion for the Planet.”