Station Sticker Spotter replaced
Posted by
Station Sticker Spotter replaced

Radio Hartlepool has come unstuck by breaching Ofcom’s rules with its Specsavers Sticker Spotters competition. The competition offered listeners the chance to win by sporting a station sticker in their car and then having their licence plate spotted.

The rules specified that after the stations’ sticker spotter, as was, announced the plate then the car owner had 102 minutes – reflecting the station’s 102.4 frequency – to claim their prize. If they failed to make it in time then the prize increased by £10 increments each time.

Three listeners noticed that some of the car registration numbers were either “false or incorrect”, prompting Ofcom to check the legitimacy of the plates only to find that some were not publicly available.

In response to the media regulators query, the station responded that, “To carry out such checks itself “would not be cost effective…” The broadcaster added that it had replaced the ‘sticker spotter’ responsible for selecting registration numbers.

Before adding that since 24 March 2009, it had ensured that only genuine and eligible car registration numbers were ‘spotted’ for broadcast so no further “confusion” could occur.

Ofcom concluded that the competition was conducted unfairly and therefore in breach of Rule 2.11 of the Code.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 355 24 August, 2009 Industry News 10:35 am 20098 Monday, August 24th, 2009

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events