A new consumer-facing digital radio organisation has launched today, and will be known as Digital Radio UK. It has the demanding task of getting the UK ready for digital radio upgrade.
The body will build on the work of the Digital Radio Development Bureau and will incorporate the recently announced Digital Radio Delivery Group to co-ordinate and manage the expansion of the digital radio platform throughout the UK.
The company has advertised for a CEO and expects to make the appointment before the end of the year.
Digital Radio UK will work with all parties with an interest in digital radio upgrade, including the car industry, manufacturers and retailers with the key objective of meeting the planned timetable which sets out specific criteria to be achieved by 2013 so that the industry can upgrade to digital delivery by the end of 2015.
Tim Davie, Director of Audio and Music, BBC: “The launch of Digital Radio UK is a clear indication that the whole radio industry is committed to securing a digital future for radio. By working together, we can deliver solutions that significantly increase digital listening and help to make switchover a reality.”
Stephen Miron, Chief Executive, Global Radio: “The creation of Digital Radio UK is, from our perspective at Global, another big positive step forward in the drive to digital. Working with our colleagues at the BBC and across the sector in a coordinated way, will ensure that both listeners and advertisers will enjoy the benefits that will come from the switchover to digital radio. The smooth transition from analogue to digital remains an absolute priority for all of us working within radio.”
Paul Eaton, Director of Radio at Arqiva: “Upgrading the UK’s radio infrastructure from analogue to digital delivers clear benefits for listeners across all stations, BBC and commercial, national and local. By moving to digital we open the door to a wealth of fresh opportunities and the potential to make radio a new enriched experience for the listener.”