Losses for Scotland and BBC Local
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Losses for Scotland and BBC Local

Radio Scotland and Radio Ulster were amongst the biggest movers and shakers in BBC local and regional radio. Meanwhile, BBC Local Radio dropped nearly half a million listeners across the UK.

BBC Radio Scotland slumped from 938,000 to 822,000 listeners, as listening dropped over a three month period by over 1.2 million hours; the station's market share dropped a whole point to 6.7 per cent.

BBC Ulster increased its reach by almost 20 per cent over the three months between surveys – from 451,000 to 554,000, leading to a massive increase in market share from 19.2 per cent to 23.7 per cent. Radio Cymru lost nearly 30 per cent of its reach, sliding to 122,000 listeners – and almost half its total hours.

Overall, BBC Local Radio dropped nearly half a million listeners across the UK. Average hours held steady, but the drop in reach means nearly 6 million hours of listening were lost.

BBC London 94.9 lost 20 per cent of its reach in the past three months, sinking from 559,000 to 405,000, although average hours increased significantly from 5.2 to 7.5.

BBC Radio Wiltshire/Swindon showed a disappointing slump in average hours quarter-on-quarter, from 13.1 to 9.5, and a drop in total listening from 839,000 to 652,000 total hours, or 22 per cent. Gains and losses across other local services were less significant.

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0 0 438 29 October, 2009 RAJAR News 7:29 am 200910 Thursday, October 29th, 2009

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