Absolute Radio is launching two new radio stations tomorrow – one being an all 80s format to be known as Absolute 80s.
The other, dabbl, is making the move from a part time London station to an extended 24 hour service which will be available on various multiplexes in the South.
The marketing plan for Absolute 80s will start with targeted sampling at 80s events such as Madness, Pet Shop Boys and Depeche Mode at the O2 Arena, and Simple Minds at Wembley Arena.
The first track to play on the station tomorrow will be You’ve Got to Fight for Your Right to Party by the Beastie Boys. The kind of music the station is getting ready to play includes Human League, U2, Frankie Goes to Hollywood, Simple Minds, Duran Duran, Prince, ABC, Depeche Mode, Blondie and Bon Jovi, along with Bananarama, Culture Club and Madonna.
Absolute 80s will stream online, and will be available on Sky, Virgin Media and the iAmp.
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Meanwhile, dabbl will be available locally on DAB in Bristol and Bath, Swindon and West Wilts (Swindon only), Reading and Basingstoke, Southend and Chelmsford, along with an online stream.