The UK's second JACK fm has launched at 6 o'clock this morning in Bristol, replacing Original 106.5.
The first sign that Original Bristol was closing was an on-air stunt yesterday morning which involved the station apparently being hijacked by a local newspaper reporter.
In one of the best kept secrets of the year, the new name comes after a format change was granted by Ofcom last month to remove the album led music requirements of the station.
The station will still to be owned by Tomahawk, along with Star 107, but is licenced to use the JACK fm brand.
Ian Walker, General Manager of JACKfm Oxfordshire, who will be assisting with the launch, says “After two brilliant years working with JACKfm Oxfordshire we are looking forward to assisting 106 JACKfm in Bristol put the fun and creativity and back into radio in Bristol. The reaction to JACKfm can only be described as a phenomenon. People love these radio stations and look upon JACK as their friend, who not only provides them with music they haven’t heard in years, but also makes them laugh all day long”.
It is thought more radio stations are expected to join the JACK brand in the UK next year.