The fifth survey of the internet radio audience conducted by RAJAR has revealed that one third of the UK’s adult population has listened to radio online.
The survey, based on almost a thousand respondents, reveals that 17.4 million people claim to listen online, that’s up from 16.9 million in May this year.
The Listen Again facilities such as the BBC’s iPlayer have also proved popular with over 13 million people tuning in to shows at a later date. Awareness of new technology such as WiFi radio was also up with over eight million having heard of the sets, though less than one million people had actually reached into their pockets to purchase one.
Podcasting listening is also on the increase with just over eight million downloading shows, though the caveat being that only a quarter of people asked admitted to finding time to listen to the podcasts they’d downloaded. On the upside, a third of participants stated that podcasts had pushed them towards radio shows they’d never previously listened to.
Christel Lacaze, research manager, RAJAR said: “The survey shows that Personalised Online Radio is the fastest growing internet delivered audio service, with 4.5 million people now claiming they have used such a service.”