IRN is to launch a new 1pm Newslink ad break for a six month period, to test its popularity.
It will complement the existing 6am to 11am spots and will run across Global Radio, Bauer, GMG and talkSPORT on weekdays, starting this Monday.
The new 1 o‘clock ad break will increase Newslink’s weekly reach from 24 million to over 26 million adults, making it commercial radio’s single biggest buy.
IRN’s Managing Director Tim Molloy said: "In response to high demand, IRN has decided to build on Newslink’s strength as the biggest advertising proposition on radio with the launch of Newslink 1 o’clock. For the first time, Newslink buyers will be able to target listeners outside of breakfast hours whilst retaining the key benefits of high reach and our unique solus news positioning.
"Initially, the spot will be broadcast on stations belonging to our major subscribers and after an initial trial period, the aim is to roll this out to all 300 stations in the Newslink network.”