Having trouble managing radio or setting up a radio station? There's a book for that.
A guide to managing radio stations, first launched as a download last year, has now been made available as a paperback book.
“Managing Radio” is a practical guide to all the essential elements of managing radio stations. It covers the management of commercial, public service and community radio stations and the wide range of new DAB, online, web and independent production opportunities.
Aimed at students studying the theory and practice of managing radio, plus anyone look for advice to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station.
Editor Brian Lister explained that the publication grew out of a collaborative project between three authors who have worked together on radio management courses for Sunderland University's successful MA in Radio Production and Management: “The book was originally commissioned by a major academic publisher, but when they pulled out last year we decided to publish the work ourselves.
The authors include Caroline Mitchell who is Senior Lecturer in Radio at the University of Sunderland and a trainer and consultant in community media. She was previously Head of Radio at the University where she established the MA in Radio (Production and Management). She has produced research publications in the area of radio studies, women and radio and community radio and has over 20 years experience of advising community radio groups in the area of radio training and setting up participatory radio station structures and programming.
Dr. Anthony O'Shea is Senior Lecturer in Organisational Studies and Organisational Theory, University of Sunderland, UK. He has published widely in the area of organisational studies, organisational theory and critical management studies and collaborated on conference papers in radio management.
Brian Lister is a commercial radio manager of many years, a consultant and trainer who has also aided numerous groups to gain commercial and community radio licences. He is also a visiting lecturer in radio production and management at the University of Sunderland.
For more information and to order the book on-line click [link=http://www.soundconcepts.ltd.uk/managingradio]here[/link].