One of the last-ever analogue radio stations to be awards a licence by Ofcom will start broadcasting at 10am on Sunday 28th February.
Test transmissions for Radio Plymouth went live just after midday on Thursday on 106.7 MHz FM.
The station, which was finally awarded a licenced in December 2008 after the previous licence winner handed it back to Ofcom, will air a special two hour show with Station Manager Tim Manns on launch day.
It will feature Phillip Schofield (an investor in the station) and all the presenters, including Tony Blackburn who will be broadcasting his Soul and Motown Show on Sundays.
Radio Plymouth will compete against Heart Plymouth and BBC Radio Devon.
Originally, five companies applied for the licence in December 2005, with Macquarie [link=http://www.radiotoday.co.uk/news.php?extend.582]winning[/link] it as Diamond FM in March 2006. Less than two years later, the station failed to launch and the licence was handed back to Ofcom. On second advertisement, two companies applied, but Radio Plymouth [link=http://www.radiotoday.co.uk/news.php?extend.3617]won[/link] the battle against UKRD's plans to extend Pirate FM.