Absolute signs up Sony Ericsson
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Absolute signs up Sony Ericsson

Sony Ericsson has signed a six figure deal with Absolute Radio to sponsor a series of Baddiel and Skinner podcasts and live shows.

The daily podcast shows will be available to download for the morning commute every day from 6am and will be broadcast on-air in the evening.

“This activity positions Sony Ericsson, the official handset of the 2010 FIFA World Cup™, at the centre of Absolute Radio’s Baddiel and Skinner’ podcasts” said Chris Goldson, Commercial Director at Absolute Radio.

"We’re anticipating these podcasts and shows are going to be a must-listen for any football fan this summer.”

The activity is on-air from March to July as part of the station's "summer festival of football".

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 350 09 March, 2010 Station News 8:59 am 20103 Tuesday, March 9th, 2010

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