Sony Ericsson has signed a six figure deal with Absolute Radio to sponsor a series of Baddiel and Skinner podcasts and live shows.
The daily podcast shows will be available to download for the morning commute every day from 6am and will be broadcast on-air in the evening.
“This activity positions Sony Ericsson, the official handset of the 2010 FIFA World Cup™, at the centre of Absolute Radio’s Baddiel and Skinner’ podcasts” said Chris Goldson, Commercial Director at Absolute Radio.
"We’re anticipating these podcasts and shows are going to be a must-listen for any football fan this summer.”
The activity is on-air from March to July as part of the station's "summer festival of football".