Global's contraception slip-up
Posted by
Global's contraception slip-up

Global Radio has broken the Radio Advertising Standards Code by transmitting an advert at a time when the Radio Advertising Clearance Centre said it shouldn't.

The commercial, which was promoting different methods of contraception, was heard at 3:58pm.

A radio ad , featured two separate conversations. The first involved two women talking about the Pill and an IUS, and the second conversation featured a young couple talking about an implant. A voiceover at the end of the ad stated "Talk to a doctor or nurse to find the contraception that's right for you. Search online for worthtalkingabout. Contraception".

The ad was cleared by RACC with the advice that it should be scheduled away from times when children under 16 years of age were likely to be listening, for example breakfast and drivetime.

A listener, who had heard the ad during the school run, challenged whether the ad was suitable to be broadcast at times when children were likely to be listening.

Global Radio acknowledged that RACC guidance advised that the ad should be scheduled away from times when a significant number of children would be listening, such as breakfast and drivetime. They believed drivetime was widely considered to be between 4pm and 7pm and pointed out that the ad had been broadcast at 3.58pm; outside of the drivetime period.

They provided Radio Joint Audience Research (RAJAR) figures for the period when the ad was broadcast and acknowledged that, in this instance, there may have been a number of children listening between 3pm and 4pm. They said that, in light of this, the ad should have been excluded from airtime for an hour longer than it was; that that did not happen was an oversight on their part.

The complaint was upheld.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 363 07 April, 2010 Station News 7:58 am 20104 Wednesday, April 7th, 2010

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events