UTV Radio is to become the latest UK radio group to join the 85-million strong Apple Touch platform, with the launch of an app for talkSPORT.
All the apps will be made by UBC Media Group's Unique Interactive for free, who will sell advertising space within the apps and share the revenue.
Lynx Content, who are also part of UBC Media Group, will handle the advertising opportunities.
“I'm very excited about this new partnership. On-air, we've invested in top talent and content and this new platform gives us the opportunity to offer added value to our existing audience, allowing us to reach listeners who, for whatever reason, are unable to reach our analogue service. Together with UBC we've created a fun, good-looking product that I'm positive sports fans will respond to.” said Moz Dee, Programme Director, talkSPORT
Calum Macauley, Group Programme Director, UTV Radio, added: “Launching our local stations onto a new platform gives us the opportunity to extend our reach across our TSAs. On the back of our recent website re-launches it makes perfect sense to push out new content out to a wider audience.”