Heart is celebrating the release of the new film Sex in the City 2 by throwing a live music event featuring The Saturdays.
The intimate gig will take place in July in London, and is being promoted on all 33 Heart-branded radio stations across the UK.
Global Radio’s Director of Broadcasting Richard Park: “Our listeners love our live music events, as they get up close and personal with the world’s biggest music artists. Following the popularity of our exclusive gigs with artists such as Michael Bublé and Robbie Williams, we’ve created the perfect match for our Heart audience. A great girl-band, a smash-hit movie and a fabulous time in London, hosted by the station that plays you More Music Variety – only Heart can make it happen!"
The deal has been negotiated by PHD.