"BBC should lead the digital way"
Posted by
"BBC should lead the digital way"

Communications Minister Ed Vaizey has spoken about the future of radio, saying he wants broadcasters and manufacturers to work together to launch new stations, develop new functions and engage the public with great content.

And he confirmed previous reports that the switchover to DAB should only happen when the vast majority of listeners have voluntarily adopted digital radio over analogue.

Mr Vaizey said the BBC had a "key" role to play.

He hoped that listeners would appreciate multi-channel national radio in the same way that TV viewers have enjoyed an explosion of channels: "If I were to suggest today that TV viewers should go back to five main channels, there would be outrage.

"I hope in a few years time, when we approach switchover, radio listeners will see the benefits of multi-channel national radio in exactly the same way that television viewers have seen such benefits.

"Digital radio is the opportunity to strengthen, to innovate, and to engage.''

Mr Vaizey said there was no "cast-iron commitment" to pinpointing a date for digital switchover at this stage, despite the outgoing Labour government giving a target date of 2015.

"That means a digital radio switchover in 2015 remains a target we aspire to, but for which a lot more work needs to be done before we can make it a cast-iron commitment."

He added that FM would not become a "ghetto" and would be integrated with digital stations so listeners could switch "seamlessly".

Earlier today, Radio Futurologist James Cridland posted a [link=http://james.cridland.net/blog/let-the-market-decide-the-digital-switchover-question/]blog[/link] suggesting the future should be multi-platform.

A Digital Radio Action Plan looking at the impact of switchover was also published today.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 377 08 July, 2010 Industry News 3:31 pm 20107 Thursday, July 8th, 2010

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events