Silk's new OB car is milk float
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Silk's new OB car is milk float

Macclesfield's Silk FM has a new station vehicle for doing outside broadcasts – a branded milk float!

As part of a deal with their breakfast show sponsor, the float is out and about every morning, with a live show from it every other week.

The milk float's dual-branded to promote both the station and breakfast sponsors Milk and More. On alternate Fridays, Silk Breakfast with Andy Bailey comes live from the float at key locations around the patch.

Andy told "The synergy between a Breakfast Show and a milk float is just brilliant. Like all the best ideas, it's simple. The milk float is turning heads around the area and helping get the Silk 106.9 brand out."

We think it's a bit more interesting than your average station vehicle – usually 4x4s or saloons. Got something just as fun at your station? [link=]Let us know[/link]!

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 443 26 October, 2010 Station News 1:41 pm 201010 Tuesday, October 26th, 2010

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