The BBC's network of 40 local radio stations are having a week of special programming focussing on the country's ageing population.
BBC Living Longer starts this weekend and will examine the issues and opportunities for older people, including social care, retirement and caring.
The local stations will be joined by the 12 regional TV news programmes and the Politics Show as well as the 44 local websites.
BBC Local Radio will also work with Radio 4's You and Yours programme on Monday lunchtime for a discussion on people's understanding, expectations and plans for their basic social care.
New research into the future of social care provision by local authorities in England has been carried out and it'll reveal the number of complaints about elderly care services in the last 3 years. An indication of the best and worst places to grow old will also be provided through a specially commissioned report from Experian.
David Holdsworth, Controller BBC English Regions said: "Living Longer is tackling an issue that affects all of us. No matter what age. Either as carers ourselves or the care we are likely to receive when we are elderly. BBC Local Radio will bring together its radio, regional television and on-line services to deliver a comprehensive picture of what the future holds for growing old in England today. This will tap into grassroots public reaction providing an England-wide picture in a week of extensive coverage that links into BBC network output."