Chips are up for Heart Breakfast
Posted by
Chips are up for Heart Breakfast

Global Radio's Heart stations are launching their biggest ever breakfast promotion since rolling the brand out across the UK.

They've teamed up with chip-makers McCain for a five-month Family of the Month campaign that's being delivered locally in each of the 18 Heart regions.

Devised by Global Radio and Drum PHD, it will reach nearly 8 million people every week and has been created to support the McCain national family pride campaign.

Every month, one family in each region will become the Heart Breakfast McCain Family of the Month and will win an exclusive experience, ranging from a cookery masterclass with a top celebrity chef to a festive visit from Santa Claus, as he brings the ultimate Christmas to a lucky family in each of Heart’s regions. After each experience, the families will then report back on their respective Heart Breakfast shows.

Helen Priestley, Marketing Director at McCain, said: "We here at McCain are proud of being a family company and families are at the centre of everything we do. Working with Heart, we are bringing families together to enjoy an amazing experience that money really cannot buy."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 393 01 November, 2010 Station News 9:16 am 201011 Monday, November 1st, 2010

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
BBC Music Awards 2016 - December 10, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events