Digital gets big festive push
Posted by
Digital gets big festive push

Digital Radio is getting its biggest ever TV and radio Christmas gifting campaign from 22 November and runs until Christmas Eve.

Adverts featuring comedians including David Mitchell and Hugh Dennis will run on commercial radio, BBC TV and BBC radio, in support of the transition to digital radio.

David Mitchell and Arthur Smith will promote DAB on commercial radio whilst Hugh Dennis and Sue Perkins will do the same thing on the BBC. The campaign uses the endline “digital radio, more to love” and [i]dramatises [/i]how digital radio gives you more of what you love about radio and so makes the perfect Christmas gift.

The Christmas campaign will run across major commercial radio groups including Global, Bauer, GMG, Absolute, UTV and many local commercial stations. The BBC trails start on BBC TV on 27 November and BBC radio on 4 December, and highlight all the BBC content on digital radio, including digital-only stations.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 380 18 November, 2010 Digital Radio News 12:24 am 201011 Thursday, November 18th, 2010

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events