BBC Radio Humberside Breakfast Show presenter Andy Comfort is getting on his bike to celebrate the station's 40th birthday.
Andy will be joined by colleagues Adam Barber and Stuart Deakin who plan to cycle about 40 miles a day over five days for charity.
The ride will start in Grimsby and end at Radio Humberside in Hull on the date of the birthday – Friday 25 February.
Managing editor Simon Pattern said: "The station has been at the heart of the community for the last 40 years and what better way to celebrate than by raising money for a hugely important charity within our community.
"We also have lots of special programming on air during the week of the birthday including a special documentary that tells the station's story through use of its extensive audio archive and interviews with former members of staff and the people who were at the heart of major stories in the station's patch during the four decades.
"We're also bringing back a team of past presenters (Gloria Johnson, Martin Plenderleith and Peter Adamson) to take on a team of the current staff in a light-hearted quiz looking back at the BBC Radio Humberside years."