Metro jobs campaign hits £15m
Posted by
Metro jobs campaign hits £15m

Bauer's Metro Radio in Newcastle has surpassed its own target of helping generate a million pounds worth of jobs in the region.

The stations says after four weeks of intense promotion, more than £15m worth of jobs have been featured on air and online.

Presenters have been appealing for local employers to inform them of any vacancies they currently have which are then mentioned for free on air and posted on the station’s website and Facebook pages. Positions have been posted from all different sectors with a good spread across the region with companies like Komatsu, Sage and Tesco getting involved. The station’s website page that features the jobs has had 40,000 unique users visit it during the campaign.

Bauer’s Regional Managing Director, Sally Aitchison said: "With unemployment levels across our region currently running at 10 percent we feel that as Newcastle's leading local radio station, Metro should play our part in getting people back into work. Having the ability to reach hundreds of thousands of people through our on air shows, the website and our Facebook page we expected businesses to see this as a golden opportunity; for us to reach the £1million so swiftly was a surprise and the current total is a significant achievement. The response from our local community has been overwhelming. Thanks to the presenters and team at Metro who all really got behind the campaign."

Prime Minister David Cameron was told about the campaign and commented: "This is brilliant news. I congratulate Metro Radio, all the employers that have come forward and everyone involved in the campaign for making this such a huge success, and I wish everyone starting a new job as a result of this campaign the best of luck."

Labour leader Ed Miliband also backed the initiative: "The North East has huge, huge talent and huge, huge potential. I know that from my many visits to the region and I know with campaigns like this that you can actually fight against the odds. So, that’s why I congratulate this campaign."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 450 08 February, 2011 Station News 9:29 pm 20112 Tuesday, February 8th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events