Bauer Radio has promoted Ric Blaxill to the new role of Music and Content Director.
Ric will also work alongside Bauer's Regional Managing Directors to create a joined-up UK-wide events strategy, the company says.
In addition to this music role Ric will also manage Bauer Radio's national brands – The hits, Smash Hits and heat radio.
Dee Ford, group MD, Bauer Radio, says: "Ric's contacts and knowledge of the industry have resulted in a number of wins, including the Bauer Radio exclusives with Kings of Leon and Rihanna.
"This personal approach has resulted in many more joined up conversations between the industry and our 42 stations, and there are a number of exciting initiatives in the pipeline. This senior appointment reflects Ric's expertise and his extensive contacts at all levels of the music world."
Ric says: "I am delighted to be offered this new role at an exciting time for Bauer Radio. We know how passionate our 13 million listeners feel about music, entertainment and live events!"