Another record for Moyles
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Another record for Moyles

As well as broadcasting the world's longest music show by a radio team and raising £2.6m for Comic Relief, Chris Moyles and Comedy Dave have hit a record for red-button viewers.

Their marathon Radio 1 broadcast last week received an audience of 2.84m, watching via digital TV – making it the BBC's most popular live radio red button feature to date.

Over the 52 hours, the broadcast achieved an average of 144 minutes viewed. In 2010, only three events had a larger average and all were sporting events over several weeks. 144 minutes out of 52 hours is very strong considering the genre – Glastonbury had an average of 36 mins, though wasn't broadcast for as many hours.

Mark Friend, Controller of BBC Multi-Platform and Interactive, says: "This was a great example of radio on the TV which worked brilliantly and which the audience loved. It added an extra dimension to an amazing piece of broadcasting."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 1 477 24 March, 2011 People News 9:04 am 20113 Thursday, March 24th, 2011

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