Jazz FM has signed a sponsorship deal with Lufthansa to launch a new travel show, Jazz Travels.
The programme will be hosted by Sarah Ward and broadcast every Tuesday from 6-7pm, and feature special guests including chicago-born jazz singer Kurt Elling in the first edition.
The three-month deal was brokered by global media agency, Mindshare, will include on-air, online, social networking and promotions linked with Lufthansa’s Amazing Finds campaign.
“We are delighted to be working with Lufthansa to bring Jazz Travels to our growing audience,” says Richard Wheatly, Chief Exec, Jazz FM. “Jazz Travels will bring exclusive content from around the globe dedicated to the international jazz scene with a travel focus including jazz highlights, interviews and travel secrets – Lufthansa is a perfect fit for this.
"The shows will feature interviews with musicians, festival planners and travel writers from around the world, highlighting unique finds from travel destinations."