Keys and Gray talk partnerships
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Keys and Gray talk partnerships

talkSPORT’s most famous duo, Richard Keys and Andy Gray, are searching for football’s perfect partnerships this week as part of a strand on their show sponsored by Ginsters pasties.

The Sony-winning UK Station of the Year is using the feature to promote the Cornish Bara, which is being called the ‘perfect combination of pasty and sandwich’.

Following the end of the Premier League season yesterday, talkSPORT moves into the summer schedule with Keys and Gray analyzing, discussing and debating the perfect combinations and partnerships in football, together with the key ingredients that made them so successful. Today (Monday) listeners are invited to come up with the great striking partnerships and later in the year the duo will be looking for the most famous midfield and defensive pairings before concluding with an all-time dream combination. Listeners will get the chance to win the ultimate boys’ toys – a 3D TV and a Lazy Boy armchair, by answering questions based on famous football alliances.

Adam Harris, head of brand solutions for talkSPORT, said: “The Ginsters campaign is another great example of talkSPORT’s ability to create relevant and engaging content solutions for brands. The Keys and Gray show was the ideal environment in which to promote the perfect combinations proposition of the Cornish Bara. Keys and Grey are a renowned footballing partnership who have the football knowledge and credibility to drive real engagement between Ginsters and talkSPORT listeners.”

Richard Keys added: “The greatest partnerships, and strikers in particular, is a really interesting debate. In my book it’s Ian Rush and Kenny Dalglish, but how do you judge what makes the best combination? Is it goals? Is it style? Or is it simply what you win? Andy and I are really looking forward to discussing this, and especially hearing what our listeners think.”

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0 3 504 23 May, 2011 Station News 6:00 am 20115 Monday, May 23rd, 2011

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