Autoglass named best radio ad of quarter

Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners.

Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents.

RadioGauge, the RAB’s research tool, tests around ten ad campaigns every month, with a quarterly round-up of the top ten performing adverts. Ads are scored by listeners against 11 statements linked to the RAB’s ‘five Is’ evaluation process – Involvement, Identity, Impression, Information and Integration.

The Autoglass campaign, created by Radioville, beat 38 other brands to the top spot for creativity whilst delivering its message, ‘Autoglass repair, Autoglass replace’.

Here’s the top 10 for this quarter:
1. Autoglass
2. Compare The Market
3. Cancer Research UK
4. ASDA
5. Morrisons
6. Next
7. Army Recruitment
8. Xbox Kinect
9. Plusnet
10. Volkswagen Commercial Vehicles