The Radio Advertising Bureau is starting a new marketing campaign explaining the benefits of advertising on the radio.
Adverts will run in print and online, together with awards, conferences and a new RAB website from Monday.
Research shows radio positively influences people’s mood to a greater extent and on more occasions than any other medium, and over 92% of the population tune into radio every week, according to the latest RAJAR.
The Britain Loves Radio theme will run across the new, re-launched RAB website at rab.co.uk, which will showcase the best of UK commercial radio, highlighting both consumer facing news and events like Capital’s Jingle Bell Ball and Michael Bublé’s new show on Magic, as well as trade and industry developments and innovations.
A new Google-based interactive mapping system, designed by MediaTel, will also now available on the RAB website, making it even easier for media planners to plot radio advertising campaigns, showing coverage by reach, station, location, sales point and RAJAR or BARB region, with all maps exportable into planning presentations.
Simon Redican, Managing Director said: “Britain’s love of radio has never been stronger, with commercial radio enjoying record audiences. The Britain Loves Radio campaign seeks to bring this influence to life for advertisers.”