PURE releases upgraded Highway 300Di

The second version of PURE’s in-car DAB receiver has been announced.

The Highway 300Di is a hidden unit with iPhone, aux-in and USB connections controlled by a smaller wire-free remote with dynamic station list.

It’s far more intelligent too, once professionally installed. It will keep looking for stations via its dual tuners, it has a glass mount aerial and a OLED display, which is readable from any angle.

The unit will only be available from Halfords for £179.99 and comes with free fitting till Christmas.

Highway 300Di will benefit from a significant airtime campaign from Smooth Radio, Premier Christian Radio, BFBS and Amazing Radio.

The interface box is fitted discreetly in a suitable location for the vehicle such as behind the dashboard or in the glovebox and has a USB extension lead to allow the user to connect their own Apple lead to use and charge an iPod, iPhone or iPad. Highway 300Di has dual tuners, which constantly update a ‘dynamic station list’ so that all searchable stations are always available and any regional stations are cut from the list when the user drives out of that station’s area. The user is also able to playback audio from a USB thumb drive through their Highway 300Di. The USB port also enables software updates.

Paul Smith, PURE’s general manager, says: “We have sold almost four million digital radios and we know that our customers love them. Highway 300Di lets them access the same great content and user experience in-car that they’ve come to know and love in their home. We are delighted that the country’s leading car audio retailer will be making Highway 300Di available to its customers; this is an important step forward for the sales of in-car digital radio adapters and will be a significant catalyst in helping digital radio switchover.”