New company 7West has teamed up with Mobsta to create a new network of mobile adverts in radio apps.
At launch, it includes all apps used by local UTV Radio (GB) stations, Planet Rock and the Lincs FM Group.
Jonathan Arendt, 7West, told RadioToday.co.uk “We’re delighted to be working with Mobsta, the UK’s fastest growing premium mobile network. Mobsta’s clients feature some of the most creatively innovative brands in the UK including, LloydsTSB, Mercedes, Google, Everything Everywhere and Nokia to name but a few.”
John Scorah, Mobsta, says ”The radio network is particularly popular with agencies that are used to planning traditional media formats for their inherent strengths but with the added immediacy and accountability that digital and mobile present. The added dimension that really works here is when we can overlay regional and Geo-targeted solutions to the same clients using Radio for this purpose. The 7West team really get this and working closely with them we have created a unique media proposition that delivers serious incremental revenues to our publishers whilst creating a fantastic opportunity to make mobile really work well for our advertiser brands and agencies.”