Special Feature: 2013 radio predictions
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Special Feature: 2013 radio predictions

It’s that time of year when we dust off our crystal balls and make a cheeky prediction about the next 12 months in radio. But before we do, let’s look at last years.

We predicted “A large local heritage station announces plans to change its name in an attempt to create a new national brand.” A week later Orion Media announced Free Radio would takeover BRMB et al. Spooky?

“Celador might announce plans for further “Breeze” branded stations. Andover Sound, Newbury Sound, Midwest Radio will all be under the spotlight, with a purchase of More Radio in Swindon a possibility too.” Spot on.

Absolute Radio reduces the bit-rate of Absolute Radio 80s to take Absolute Radio 70s national to compete with Smooth Radio 70s.” Oddly, Absolute 80s lowered its bitrate last week but it was more of an error than an effort to make our prediction come true. Still no Absolute 70s nationally though, which must be annoying seeing as Smooth 70s is doing so well.

The owner of a community radio station tries to “sell” the station for profit, only to find out, it isn’t possible.” We know of a couple of these cases but couldn’t possibly comment in public.

Ben Cooper announces major changes at BBC Radio 1 – except at breakfast.” Half correct – I don’t think anyone predicted Moyles would be a distant memory within 12 months.

A second national DAB multiplex is advertised by Ofcom. Channel 4 keep quiet.” We’re still hopeful!

Global Radio asks for a format change for Heart stations in the North West / North Wales to become a “rhythmic-based music-led service for 15-29 year-olds supplemented with news, information and entertainment” cluster. Capital North Wales perchance? Maybe we can re-use this one for 2013?

After spreading to Preston last year, The Bee grows again as another frequency is added to the UKRD-owned Lancashire station. It’s almost like we knew?

Two more commercial radio stations close.” Sadly, Dune FM and a couple of DAB commercial stations ceased in 2012.

The world’s first 24 hour radio station launches – playing nothing but radio jingles.Wollop

MuxCo consider launching local multiplexes “sometime in 2013″.” We’ve been guessing this one for five years. We’ll stick it in the 2013 predictions and see what happens.

So.. on to 2013

2013 will be all about the brands. An important year for Heart. Real Radio will disappear. Gold will have a new schedule, whilst Smooth Radio survives Globalisation. Kiss will grow digitally, chasing Capital’s tail nationally. Space on a Digital Two national multiplex will be in demand as both Heart and Magic go fully national.

Below are our collective thoughts – some completely made up, some we think might happen and others are just ridiculous. All you have to do is work out which ones are which!

January 2013

Kiss removed from local multiplexes, goes up to 192 kbps on Digital One.

Planet Rock sold to a new consortium.

Heart removes all sung jingles and starts using ‘Power Intros’ instead.

Feb

Steve Penk buys 2DayFM, rebrands as Revolution Australia.

BBC Local Radio’s new playout system Vilor develops self-awareness.

Prison Radio announces new line-up, remarkably similar to an old Radio 1 schedule.

March

“Smooth Spring” launches on Digital One.

Absolute Radio sold for £10m.

Jazz FM drops to 32kbps on Digital One.

April

Competition Commission gives the green light for Global Radio’s takeover of former GMG Radio without any major conditions.

D-Love arrested by police for false advertisements.

Digital Two is advertised by Ofcom. Channel 4 suspiciously quiet.

May

Heart teasers appear on Real Radio stations in Scotland, Wales and England.

Real XS Manchester and Glasgow sold.

The Wanted; banned from Capital after thanking Heart at the Sonys.

June

Chris Moyles launches paid-for podcast, available via iTunes.

Heart appears on Digital One.

Smooth Summer replaces Smooth Spring.

July

UKRD adds another station or two to its portfolio.

Magic London appears on Digital One.

Real Radio Wales wins Station of the Year at the Arqivas, just weeks before a rebrand.

August

BBC tenders bids for the new networked local radio Late Show.

Celador expands with a surprise purchase.

The Guardian’s Radio Review, now written by guest posters from DigitalSpy, includes continuous mentions about the sound quality on DAB.

September

Details of a digital radio plan announced. FM and DAB will co-exist and new generation of Hybrid Radio will take centre stage. All national stations/brands to be digital-only by 2030.

Danny Baker hired by talkSPORT.

BBC switches off BBC Radio Stoke to see if anyone notices.

October

Leaked Digital Radio UK documents show ad agency suggestions for companions for D Love were abandoned as unsuitable. P Love, G Spot the Dog, Special K and M People.

iPhone 5S released with FM radio, claims to change the world.

BBC Local Radio’s new playout system Vilor wins Gillard award for self-hosting the Mark Forrest show.

November

Gem 106 re-branded to Free Radio East Midlands.

Interest shown in the Lincs FM Group.

Jazz FM drops to 16 kbps on Digital One.

December

Sony Radio Awards categories are cut down once again. Best corporation, best news coverage and best commercial national brand are the only remaining categories. Outrage that the BBC take the majority of Golds.

A song all about radio will make Christmas number 1.

MuxCo consider launching local multiplexes “sometime in 2014″

We’ll come back to this post in 12 months to see if any of these come true.. and feel free to add yours below. See you in 2013!



0 25 197 30 December, 2012 Awards, Industry News Sunday, December 30th, 2012

About the author

Roy Martin is Managing Editor and Founder of RadioToday. Follow him on Twitter @roymartin.

View all articles by Roy Martin

25 comments

  1. Gertie Dog

    You forgot to add, Dog Radio may start on DAB in 2013. All about your pooch, plus music to keep Rover entertained while you are out. Station Based in Barking and Leeds, of course !

    Reply
  2. Len Groat

    How about for April: ‘As the last real dj retires or leaves, the BBC launch “Radio 2 TV” which consists just of a camera showing all the tv ‘personalities’ in the Radio 2 studios 24 hours a day…’

    Reply
  3. Radio Geordie

    I’m just wondering why channel 4 would have any comment about the re-advertisement of the 2nd National DAB platform. They handed the licence back to Ofcom a couple of years ago because it couldn’t raise the money to launch the three services it was to provide, nor could they sell the licence or even merge with Digital 1 even though Digital 1 were playing holly fuck at the time about the advertisement of the licence in the first place.

    My prediction:
    UKRD finally see sense and put the Three Legends Phone-in on Sun FM.
    and Choice FM and XFM launch on DAD nationally.

    Reply
  4. Rob

    It’s important to note ViLoR is not a playout system. It uses VCS and basically takes the back room kit (audio nodes, audio matrices, servers, phone and ISDN systems etc) into data centres.

    Reply
        1. MB

          The whole local DAB rollout was put on hold while Ofcom carried out a local DAB replanning exercise (which was completed last May). That’s why none of them launched for four years, Ofcom told them not to do anything.

          Herts Beds & Bucks and Northants are launching in Q1 2013 (probably March), Derbyshire is launching later in 2013. These dates have been confirmed by Arqiva.

          MuxCo are launching NE Wales, Gloucestershire & Hereford & Worcester in 2013 but they are still sitting on the licences for Surrey, Somerset, North Yorkshire, Lincolnshire and Mid Wales and there are no launch dates for any of these.

          Reply
  5. James Martin

    You also partially called the sale of Lincs FM Group, who (for the first time ever) sold two of their stations back in March. Love some of these. The stuff about D Love made me chuckle! Could see Gem -> Free, especially if Global keep 106.6 and potentially put Heart out on it.

    Reply
    1. MB

      I don’t think Ofcom are going to allow the Heart format on 106.6, as there would be two very similar-sounding regional stations in the East Midlands. They rejected the format change request for Heart Cornwall so they are unlikely to allow a change from Smooth to Heart in my opinion.

      Reply
  6. Bright Spark

    Capital Yorkshire getting sold to a community group and re-branding the station as Leeds 105 who’s transmitter is reduced to 25W, as Global’s Heart takes over from Real.

    Reply
  7. Dave

    Ofcom announced that fm band will be sold after switch to DAB ?.community radio groups all move to being on line stations !.

    Reply
  8. Steve

    Interest in Lincs FM Group? Muxco possibly to launch in 2014? Is this in the might happen/made up/ridiculous categories or are you creating a new ‘lmao’ category?

    Reply
  9. des lynam

    UKRD will continue to pretend they are a ‘big player’ in the radio industry with embarrassing press releases to facilitate this. They will also bribe their cult employees in to making them out to be a great place to work, in an attempt to win ‘Best SME to work for’ AGAIN.

    Oh…. sorry, that was last year too!

    Reply

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