A new consultancy has been set up by GMG Radio’s ex-Head of Digital, Richard Lucas and business partner Ian Patterson, also a former GMG’er.
Ian was Head of Digital Production at GMG Radio and together they were responsible for a digital transformation initiative, resulting in the launch of an entirely new content publishing platform which included the roll-out of new websites, mobile apps and social accounts for Smooth Radio, Real Radio and Real Radio XS.
Lucas said; “Undertaking such a large modernisation project across multiple radio stations and regions gave us the idea to set-up the new consultancy. 2013 has been widely publicised as ‘the end of the digital beginning’ when businesses will look to evolve their existing strategies, with digital innovation at the core. It occurred to us that other businesses and brands could benefit from our unique experience”.
Discerning Digital launched in early 2013 and tell us they are already working with radio clients and groups based in the UK and US, helping businesses increase their audience value using modern digital strategies.