Former GMG Radio duo in digital start-up
Posted by
Former GMG Radio duo in digital start-up

A new consultancy has been set up by GMG Radio’s ex-Head of Digital, Richard Lucas and business partner Ian Patterson, also a former GMG’er.

Ian was Head of Digital Production at GMG Radio and together they were responsible for a digital transformation initiative, resulting in the launch of an entirely new content publishing platform which included the roll-out of new websites, mobile apps and social accounts for Smooth Radio, Real Radio and Real Radio XS.

Lucas said; “Undertaking such a large modernisation project across multiple radio stations and regions gave us the idea to set-up the new consultancy. 2013 has been widely publicised as ‘the end of the digital beginning’ when businesses will look to evolve their existing strategies, with digital innovation at the core. It occurred to us that other businesses and brands could benefit from our unique experience”.

Discerning Digital launched in early 2013 and tell us they are already working with radio clients and groups based in the UK and US, helping businesses increase their audience value using modern digital strategies.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 618 22 February, 2013 People News 9:55 am 20132 Friday, February 22nd, 2013

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events