A video has been produced to promote a new package of audio fx by London based audio branding company Noise Fusion.
ID 2 is the follow up to ID 1 which has been used on radio stations around the world.
The package has been produced by Noise Fusion’s creative director Ben Neidle, who has created music, imaging and sound design for BBC Radio 1, Capital FM, The Brit Awards, XFM, Kiss 100 and Channel 4.
Ben told RadioToday: “We’ve been working hard on ID 2 for some time and we think it sounds like nothing else out there. We’ve taken inspiration from the sounds of pop and urban music to create a package for contemporary radio imaging that truly represents the sound of now.
“It’s an ambitious package that’s five times the size of ID 1, with a wide palette of colourful sounds that add another dimension to your production. We’re calling it the next generation imaging effects package”.
ID 2 will be released worldwide on October 1st 2013 and will be available for immediate purchase and download. See the promotional video here.