Hoe-based commercial radio station Radio Plymouth has appointed a former Plymouth Sound sales executive as Head of Sales.
Self-described ‘local girl’ Tricia Duff has taken up the reins with the independent three and a half year old radio station and says she recognises both the challenges and the opportunities ahead.
“I started my own stall in Plymouth City Market in 1990 so I know all about finding new customers and delivering a quality product,” Tricia said.
“I enjoyed 5 years with Plymouth Sound but the change to a more generic brand and then the move out of the city to Exeter didn’t sit comfortably with me. I love local radio when it is rooted in the community and have watched as Radio Plymouth has grown its audience and gained advertising customers, so I knew I was joining an expanding company at a crucial time in its development.”
Station Manager and Afternoon Presenter Tim Manns told RadioToday: “We have been delighted by the positive response to our output from both listeners and advertisers alike. Commercial radio is a business so keeping the customers satisfied is vital. Tricia has a wealth of local business knowledge and this is a key appointment at pivotal moment in our development.”