Commercial station Isle of Wight Radio rebranded to Isle of Fright Radio for one day only last week to tie in with a local tourism initiative.
In a bid to attract new visitors to the island during the half term holiday, the Islands destination management organisation teamed up with local companies including the radio station to offer a week of Halloween themed activities.
As part of the Isle of Fright initiative Isle of Wight Radio turned itself scarey for one day only.
Paul Topping Director of Programming at Isle of Wight Radio said; “Isle of Wight Radio is proud to be supporting Visit Isle of Wight’s efforts to place the Isle of Wight firmly on the tourism map.
“The station is always looking at new ways of supporting local initiatives and rebranding as Isle of Fright Radio is a fun way of celebrating Halloween and getting behind island businesses in a new way.
“This project follows our involvement in the hugely successful Isle of Wight at Westminster Day which saw the island marketed to the countries top travel journalist at the Palace of Westminster, another great initiative which saw island businesses pulling together to promote everything the island has to offer.”
David Thornton – Chief Executive of Visit Isle of Wight said; “To have Isle of Wight Radio rebrand as Isle of Fright Radio for the day is fantastic. Their support and involvement really adds impact to our marketing activities and communicates our message to both locals and visitors alike in a fun and engaging way.”