BBC Radio 1 and 1Xtra have hired two new social media producers to work solely on social media streams by each station.
The new appointees are Charlotte Greenman as social media producer for BBC Radio 1 and Alex Manzi for BBC Radio 1Xtra. Charlotte joins from the BBC’s EastEnders’ social media team and Alex is the co-founder and editor of We Are SME – an independent music website.
The BBC says the new roles will mean that both radio stations’ social media models will change to give a consistent tone of voice, sense of humour and enable more interaction with listeners. “The regularity of social media ‘messages’ will become more consistent and there will also be emphasis on high value moments and unique content,” the station says.
Radio 1 and 1Xtra are also hoping for more listeners to submit their own “user generated content” that can be shared.
Ben Cooper, Controller of Radio 1 and 1Xtra, says “Our DJs represent us on air, now our social media producers will represent us online. Radio 1 and 1Xtra are multiplatform brands and that’s why our audience can now listen, watch and share our content.”