Bloomberg Radio has launched on DAB digital radio in London today.
The station will re-broadcast the audio of Bloomberg television with the exception of a European breakfast show and the 4-5pm Bloomberg Markets: European Close show.
“This is an exciting step in the expansion of Bloomberg Radio around the world as we continue to grow our premium audience of business and financial decision-makers,” says Al Mayers, global head of Bloomberg Television & Radio. “Each morning, a broader audience of waking listeners in the UK will now be able to start their day with live breaking news, insights and in-depth analysis of the most pressing business and financial issues from Bloomberg.”
Bloomberg Radio joins London DAB via an agreement with Digital Radio Group, a consortium of Bauer, Global, Wireless Group and Carphone Warehouse. Traffic and travel reports will be broadcast every 15 minutes on weekdays from 6-10am and again from 3-8pm.