British digital radio brand VQ is taking on a seasonal marketing campaign with a number of Bauer stations including Absolute Radio and Magic.
The company, which makes DAB radio sets, recently announced a six-figure investment in securing their own product development and manufacturing facility.
James Royston, Marketing Director for VQ told RadioToday: “This year we’re pleased to have the opportunity to work with Bauer Media as part of our seasonal promotions. This is a very natural partnership as without great content from networks like Bauer Media the demand for radio devices simply would not be there.
“We believe that appetite for digital radio content is as high as it has ever been and so it’s the right time for us to launch our most comprehensive marketing plans in the history of our brand, we have built a strategy to deliver over 130 million impressions to our brand through; On-air radio content, print media and online & social media.”