Signal, Pulse and The Wave are bringing back their pop-up Christmas radio stations again this year.
Signal Christmas will broadcast across Staffordshire & Cheshire, Pulse Christmas across West Yorkshire and Wave Christmas across South West Wales, all on DAB digital radio multiplexes.
The stations will each launch at midday on Monday 14th November and will run until midnight on 27th December. Owner Wireless Group says they will play a non-stop mix of the biggest and most popular Christmas songs, as well as anecdotes and Christmas memories from big names across the world of music, including Robbie Williams, Little Mix and James Arthur.
Group Programme Director for Wireless Group’s local stations, Terry Underhill, said: “This is a magical time of year and we know our listeners love Christmas music. Signal Christmas, Pulse Christmas and Wave Christmas have become the soundtrack to the season and we’re really looking forward to spreading some Christmas cheer once again this winter.”
Also, RadioToday understands Global is launching a new Christmas station this year – but having already announced it isn’t bringing back Smooth Christmas, we believe the company will turn Heart extra into all Christmas songs instead. More details soon.