UKRD is getting ready to launch a new type of radio station, called My Music Radio.
The station has started to appear online with a basic website, and RadioToday understands the station will launch on DAB later this month, in place of a number of Oldies branded UKRD stations.
My Music Radio will be giving listeners a chance to win tickets to see Elton John in concert in Germany next summer, with the web page asking for people to register to win by sharing the link with five other people.
Station Operations and Content Director, Dave Alsybury, told RadioToday that the new station would be launched with a unique business model, nationally known names and a strategy that will afford it the opportunity to expand the range of services offered, all under the same My Music Radio banner.
“It’s a truly unique model and one which we are hugely excited about,” said Alsybury. “We have been preparing for the launch for many months now and we’ll be releasing more information over the next week or two.”
We’ll bring you more details as we get them.