Juice FM Liverpool is on the up.
Reach is up, Share is up and yep, you’ve guessed it, average hours are up! Whilst across the City at St John’s Beacon, Radio CIty take a dip in listeners.
Juice FM:
?Reaches 180,000 listeners each week – up over 20% survey on survey*
?Total listener hours of 1.4m – up over 30% survey on survey*
?Adult average hours up from 7.9 to 8.5 per week
Juice FM Programme Director Grainne Landowski told RadioMad:
‘Our strategy to focus even more on Liverpool over the last six months is now paying dividends, coupled with a highly successful Juice FM Fugitive promotion created new trial and loyalty, either that or we got lucky”
Absolute Radio’s Group Programming and Operations Director Clive Dickens added.
It’s credit to the whole programming team who worked hard across the summer to make these numbers possible, particularly pleasing considering that we were the only station in our competitive set to increase on all three key areas. And with the Louis Hurst Breakfast Portion coming to Juice in November it’s going to be a big battle at Breakfast in Liverpool across 2005″