UKRD proposes to take on BBC Radio 1 in Cornwall
Pirate FM’s application for the new Cornwall local radio licence offers a mix of music, information and news of interest to people aged between 15 and 29 in the county.
Pirate FM has submitted its proposal to launch Extreme Radio to new regulator Ofcom recently.
Extensive research undertaken by the company has shown there is a demand for a station catering exclusively for young people in Cornwall – playing urban dance, modern rock and r&b music – and giving a voice to the younger generation.
Extreme Radio will also provide programmes showcasing Cornwall’s vibrant local music scene as well as a bespoke service of news and information for young people in the county. Social action initiatives and advice on issues affecting young people will be a mainstay of the station’s output.
Pirate FM’s Station Manager Beverley Warne said, “there is a clear gap for a commercial alternative to BBC Radio 1 in Cornwall. With the arrival of the new University, the time is right for young people to have a station to call their own.”
Chairman of Extreme Radio, Henry Ashworth, added, “we relish the opportunity to provide Cornwall with a service that would broaden existing choice and bring a new generation to commercial radio.”
The new licence would cover around 400,000 adults in Cornwall.