After amazing investment and two successful years under the management of Absolute Radio, 107.6 Juice FM has become a wholly owned subsidiary of Ulster Television.
Absolute Radio, an independent, privately held, company will now be exploring other ownership, investment and management projects in UK Radio with a view to bringing its unique skills to more radio markets in the near future.
Clive Dickens, Absolute Radio?s Operations and Programme Director says:
?Since Absolute Radio acquired Juice FM in September 2003 the station?s market share has grown from 4.4% to the current all time high 7.4%. Revenue in the two years has grown by over 50%, bucking UK commercial radio trends. I?m sure the station will further benefit from being part of a bigger group?.
As well as an incredible growth story in revenue and audience the station received many awards including NTL Station of the Year in 2003, its first ever Sony Radio Award in 2005 and major nominations including Music Week Station of the Year 2005 and a New York Radio award nomination in 2005 for the Louis Hurst Breakfast Portion.
Donnach O?Driscoll, Absolute Radio?s Chief Executive adds:
?Absolute Radio is pleased to hand the reigns of the Station to UTV, in order for it to be part of its growing UK operations and we would like to thank the staff, clients and listeners for their support over the last two incredible years. We are sure that the recent investment made in the station will continue to help Juice in its quest to become market leader in Liverpool.