with RCS

First Radio offers World Cup

Exclusive sponsorship of daily World Cup features across a national network of over 100 local radio stations – That?s the latest proposition from First Radio Sales as they continue to build on their reputation for delivering large scale national promotions on multiple stations.

Kicking off in May 2006 the sponsored features will run for six weeks with exclusive content supplied by licenced World Cup broadcaster and FRS sister company, TalkSport.

In a press release from FRS, Account Director Mike Daly says the bulletins will be unbeatable: ?The presenters are all high calibre international footballers so the analysis and comment plus the access they will have to the teams in Germany means our quality of content will be unrivalled. And it?s absolutely exclusive to FRS stations.?

During an event like the World Cup everybody and their mum wants to know what?s going on. That?s where local radio, people?s most trusted and immediate source of news, comes into play. Whilst the feature content will be absolutely credible to full-on football fans it will be packaged in so as to not to bore this wider audience.

Major sporting events can attract advertising clutter in all media. This sponsorship offers one brand the opportunity to cut through that clutter and achieve real stand-out. With solus positioning in a topical programming environment the package will deliver high frequency against an audience of over 7 million adults.

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